Creating a Facebook Business Page

The first step in creating a Facebook business page is to select a call-to-action button. You have 15 options when creating this button, but most people prefer a call-to-action button that directs the user to a website or physical store

Building a Community on Facebook

While many firms already have a Facebook page, there are still some things you need to do before starting your own. First, determine the goals of your community. Do you want to be a destination point for people looking for a certain product, service, or company?  

Building a Conversion Funnel on Facebook

Building a conversion funnel on Facebook can be a great way to increase sales. While it can be time-consuming and expensive to create a sales funnel, Facebook ads offer cheap alternatives to get more paying customers. By following the buyer’s journey, you can create an ad campaign that moves prospects from awareness to consideration.